University Dermatology – Case Study

“We have seen a huge increase in web traffic and have a steady stream of new patients who have discovered us online.”

EXPERIENCE

Business since 1991

EXPERTISE

Dermatologist

LOCATION

Charlotte, NC

CASE PERIOD

4 years

EXPERIENCE

Business since 1991

EXPERTISE

Dermatologist

LOCATION

Charlotte, NC

CASE PERIOD

4 years

THE PROBLEM

We met the University Dermatology team at a medical device workshop in Charlotte, North Carolina, and quickly formed a professional bond. Before working Spark, University Dermatology had a website that was difficult to manage, slow load and response time, difficult to find online and did not adequately represent the depth of the practice’s services and professionalism to display Dr. Vallat’s years of vast experience and expertise in the field of dermatology and aesthetics. University Dermatology also desired an upgraded solution for communicating with their internal patient base to increase their retention rate via email marketing and to increase their social media presence overall.

THE PROBLEM

We met the University Dermatology team at a medical device workshop in Charlotte, North Carolina, and quickly formed a professional bond. Before working Spark, University Dermatology had a website that was difficult to manage, slow load and response time, difficult to find online and did not adequately represent the depth of the practice’s services and professionalism to display Dr. Vallat’s years of vast experience and expertise in the field of dermatology and aesthetics. University Dermatology also desired an upgraded solution for communicating with their internal patient base to increase their retention rate via email marketing and to increase their social media presence overall.

THE SOLUTION

To launch University Dermatology’s new marketing initiatives, Spark consulted with Dr. Vallat and his wonderful team to understand their branding guidelines as well as their business goals for the practice. After obtaining this information, our expert team of Content Writers and Website Developers created a new, modern, user-friendly website that optimized the practice’s online initiatives, highlights their business initiatives and provides the patient with an experience they want to come back to! Dr. Vallat and his practice are now portrayed as the leader in dermatology and aesthetics in the Charlotte area.

THE SOLUTION

To launch University Dermatology’s new marketing initiatives, Spark consulted with Dr. Vallat and his wonderful team to understand their branding guidelines as well as their business goals for the practice. After obtaining this information, our expert team of Content Writers and Website Developers created a new, modern, user-friendly website that optimized the practice’s online initiatives, highlights their business initiatives and provides the patient with an experience they want to come back to! Dr. Vallat and his practice are now portrayed as the leader in dermatology and aesthetics in the Charlotte area.

THE RESULTS

With our team of expert graphic designers, we integrated a streamlined email marketing program featuring monthly promotions, holiday promos, and product features. For example, BOTOX Friday, which has been a huge success for the practice with a packed house once a month for this sale. All of these initiatives are also conveyed on their social channels as well via custom-designed social media posts.

It’s been a seamless, productive, and successful relationship with University Dermatology and their team. After launching their marketing initiatives with Spark, University Dermatology started to see results within three months. University Dermatology’s website traffic started to consistently hit 2,000 visitors a month, a 25% increase from when we started! They also saw a significant spike in patient bookings and are receiving new leads each month. The Spark email marketing program helped increase their event sign-up rate from 12% to 42%!

THE RESULTS

With our team of expert graphic designers, we integrated a streamlined email marketing program featuring monthly promotions, holiday promos, and product features. For example, BOTOX Friday, which has been a huge success for the practice with a packed house once a month for this sale. All of these initiatives are also conveyed on their social channels as well via custom-designed social media posts.

It’s been a seamless, productive, and successful relationship with University Dermatology and their team. After launching their marketing initiatives with Spark, University Dermatology started to see results within three months. University Dermatology’s website traffic started to consistently hit 2,000 visitors a month, a 25% increase from when we started! They also saw a significant spike in patient bookings and are receiving new leads each month. The Spark email marketing program helped increase their event sign-up rate from 12% to 42%!

SERVICES

Social Media Posts, Website, Email Marketing, SEO services

WITH SPARK FOR

Four Years

GROWTH

32% INCREASE IN NEW LEADS