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Coastal Aesthetics – Case Study

Kimberlee Smith
“In less than a year since partnering with Spark Medical Marketing, we have seen a dramatic increase in revenue. Partnering with Spark has been the best decision we have ever made!”
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Coastal Aesthetics Staff
“In less than a year since partnering with Spark Medical Marketing, we have seen a dramatic increase in revenue. Partnering with Spark has been the best decision we have ever made!”
Coastal Aesthetics Logo
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EXPERIENCE

Business since 2017

EXPERTISE

Medical Spa

LOCATION

Cape Neddick, ME

CASE PERIOD

8 months

Desktop Icon

EXPERIENCE

Business since 2017
Business People Icon

EXPERTISE

Medical Spa
Location Icon

LOCATION

Cape Neddick, ME
Calendar Icon

CASE PERIOD

8 months

THE PROBLEM

Soon after investing in a new aesthetic laser, Kimberlee enlisted the help of Spark Medical Marketing to develop a strategic marketing plan to successfully launch her new aesthetics services to quickly start turning a profit and increase ROI. Prior to working with Spark Medical Marketing, the majority of their business has been from their internal patient base, referrals, or local marketing. While she loves the relationships she has with her current patient base, she knew she would need to extend her reach to meet her financial goals.
Coastal Aesthetics Web Display
Coastal Aesthetics Web Display

THE PROBLEM

Soon after investing in a new aesthetic laser, Kimberlee enlisted the help of Spark Medical Marketing to develop a strategic marketing plan to successfully launch her new aesthetics services to quickly start turning a profit and increase ROI. Prior to working with Spark Medical Marketing, the majority of their business has been from their internal patient base, referrals, or local marketing. While she loves the relationships she has with her current patient base, she knew she would need to extend her reach to meet her financial goals.
Coastal Aesthetics Social Media

THE SOLUTION

After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.
Coastal Aesthetics Social Media

THE SOLUTION

After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.

THE RESULTS

Coastal Aesthetics immediately began receiving leads within days of the campaign going live. Using the information and instruction provided during the lead conversion training, her staff was well prepared to start conversations with the prospects. The goal of booking consultations, closing deals for packages, and turning the leads into loyal clients was coming together quickly. Through their partnership with Spark, she saw a 87% increase in new leads compared to previous years and an 42% increase in revenue in just 8 months! Practice growth and increased revenue resulting from Spark services allowed Kimberlee to introduce new services to continue to better serve her patients.

Coastal Aesthetics Social Media
Coastal Aesthetics Social Media

THE RESULTS

Coastal Aesthetics immediately began receiving leads within days of the campaign going live. Using the information and instruction provided during the lead conversion training, her staff was well prepared to start conversations with the prospects. The goal of booking consultations, closing deals for packages, and turning the leads into loyal clients was coming together quickly. Through their partnership with Spark, she saw a 87% increase in new leads compared to previous years and an 42% increase in revenue in just 8 months! Practice growth and increased revenue resulting from Spark services allowed Kimberlee to introduce new services to continue to better serve her patients.

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SERVICES

Social Media Lead Generation Advertising, Success Spark

WITH SPARK FOR

8 months

GROWTH

87% INCREASE IN NEW LEADS

Coastal Aesthetics Logo

SERVICES

Social Media Lead Generation Advertising

WITH SPARK FOR

8 months

GROWTH

87% INCREASE IN NEW LEADS