Coastal Aesthetics – Case Study

“In less than a year since partnering with Spark Medical Marketing, we have seen a dramatic increase in revenue. Partnering with Spark has been the best decision we have ever made!”


“In less than a year since partnering with Spark Medical Marketing, we have seen a dramatic increase in revenue. Partnering with Spark has been the best decision we have ever made!”





EXPERIENCE
Business since 2017
EXPERTISE
Medical Spa
LOCATION
Cape Neddick, ME
CASE PERIOD
8 months

EXPERIENCE
Business since 2017

EXPERTISE
Medical Spa

LOCATION
Cape Neddick, ME

CASE PERIOD
8 months
THE PROBLEM
Soon after investing in a new aesthetic laser, Kimberlee enlisted the help of Spark Medical Marketing to develop a strategic marketing plan to successfully launch her new aesthetics services to quickly start turning a profit and increase ROI. Prior to working with Spark Medical Marketing, the majority of their business has been from their internal patient base, referrals, or local marketing. While she loves the relationships she has with her current patient base, she knew she would need to extend her reach to meet her financial goals.


THE PROBLEM
Soon after investing in a new aesthetic laser, Kimberlee enlisted the help of Spark Medical Marketing to develop a strategic marketing plan to successfully launch her new aesthetics services to quickly start turning a profit and increase ROI. Prior to working with Spark Medical Marketing, the majority of their business has been from their internal patient base, referrals, or local marketing. While she loves the relationships she has with her current patient base, she knew she would need to extend her reach to meet her financial goals.

THE SOLUTION
After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.

THE SOLUTION
After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.
THE RESULTS
Coastal Aesthetics immediately began receiving leads within days of the campaign going live. Using the information and instruction provided during the lead conversion training, her staff was well prepared to start conversations with the prospects. The goal of booking consultations, closing deals for packages, and turning the leads into loyal clients was coming together quickly. Through their partnership with Spark, she saw a 46% increase in new leads compared to previous years and an 42% increase in revenue in just 8 months! Practice growth and increased revenue resulting from Spark services allowed Kimberlee to introduce new services to continue to better serve her patients.


THE RESULTS
Coastal Aesthetics immediately began receiving leads within days of the campaign going live. Using the information and instruction provided during the lead conversion training, her staff was well prepared to start conversations with the prospects. The goal of booking consultations, closing deals for packages, and turning the leads into loyal clients was coming together quickly. Through their partnership with Spark, she saw a 46% increase in new leads compared to previous years and an 42% increase in revenue in just 8 months! Practice growth and increased revenue resulting from Spark services allowed Kimberlee to introduce new services to continue to better serve her patients.

SERVICES
Social Media Lead Generation Advertising, Success Spark
WITH SPARK FOR
8 months
GROWTH
46% INCREASE IN NEW LEADS

SERVICES
Social Media Lead Generation Advertising
WITH SPARK FOR
8 months
GROWTH
1840% INCREASE IN NEW LEADS