Coastal Aesthetics – Case Study

Soon after investing in a new aesthetic laser, Kimberlee enlisted the help of Spark Medical Marketing to develop a strategic marketing plan to successfully launch her new aesthetics services to quickly start turning a profit and increase ROI. Prior to working with Spark Medical Marketing, the majority of their business has been from their internal patient base, referrals, or local marketing. While she loves the relationships she has with her current patient base, she knew she would need to extend her reach to meet her financial goals.

After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.

After being introduced to Kimberlee and getting more information about her vision and goals for Coastal Aesthetics, her dedicated Account Manager determined that a social media lead generation campaign would be the best and most cost-effective option to drive new, qualified leads into their practice. A strategic marketing plan was quickly developed and put into motion. The Spark advertising team developed and launched a beautiful and captivating ad for Coastal Aesthetics, and our account management team kept Kimberlee and her staff involved and engaged through every step of the process, including an in-depth lead conversion training. For this training, our lead handling strategist provided a detailed outline of best practices and resources to effectively convert their leads into consultations, including a success guide, scripts and lead management spreadsheet to maximize efficiency and success.