Arbre de la Vie Internal Medicine and Medical Spa – Case Study
EXPERIENCE
Business since 2011
EXPERTISE
Internal Medicine and Medical Spa
LOCATION
Pearland, TX
CASE PERIOD
Less than one year
EXPERIENCE
EXPERTISE
LOCATION
CASE PERIOD
THE PROBLEM
Arbre de la Vie Internal Medicine and Medical Spa specializes in internal medicine and recently launched an aesthetics division within their practice. Realizing the opportunities for additional revenue, Arbre de la Vie Internal Medicine and Medical Spa invested in new laser devices. Dr. Ajala partnered with Spark to help launch the aesthetics division and highlight the new devices to the public. Prior to beginning their new aesthetics division, much of their business was from their internal patient base or word of mouth referrals. This new division created an opportunity to advertise and gain new patients for these additional services.
Along with the new division, the staff needed training to confidently speak about the new services being offered to convert leads into consultations as well as explaining these offerings to their existing patients already coming to the office.
THE PROBLEM
Arbre de la Vie Internal Medicine and Medical Spa specializes in internal medicine and recently launched an aesthetics division within their practice. Realizing the opportunities for additional revenue, Arbre de la Vie Internal Medicine and Medical Spa invested in new laser devices. Dr. Ajala partnered with Spark to help launch the aesthetics division and highlight the new devices to the public. Prior to beginning their new aesthetics division, much of their business was from their internal patient base or word of mouth referrals. This new division created an opportunity to advertise and gain new patients for these additional services.
Along with the new division, the staff needed training to confidently speak about the new services being offered to convert leads into consultations as well as explaining these offerings to their existing patients already coming to the office.
THE SOLUTION
To ensure a successful launch of their aesthetics division, Spark provided a comprehensive consulting program. Initiatives provided by Spark focused on the following: marketing to reach their internal base clientele, staff training to ensure successful conversions, and educational events to raise awareness and increase revenue.
Spark also partnered with Dr. Ajala to develop a social media lead generation campaign. This campaign included targeted ads through Facebook and Instagram that reached many prospects within a close proximity of the practice. This campaign allowed Spark to promote Dr. Ajala’s new body contouring and laser hair removal services to the right audience and produced leads who were interested in that specific service. Shortly thereafter, when Dr. Ajala acquired new aesthetics devices, Arbre de la Vie went to Spark for additional social media lead generation advertising campaigns to generate new business for their fat transfer, skin rejuvenation, and feminine wellness services. These campaigns resulted in almost 300 leads.
THE SOLUTION
To ensure a successful launch of their aesthetics division, Spark provided a comprehensive consulting program. Initiatives provided by Spark focused on the following: marketing to reach their internal base clientele, staff training to ensure successful conversions, and educational events to raise awareness and increase revenue.
Spark also partnered with Dr. Ajala to develop a social media lead generation campaign. This campaign included targeted ads through Facebook and Instagram that reached many prospects within a close proximity of the practice. This campaign allowed Spark to promote Dr. Ajala’s new body contouring and laser hair removal services to the right audience and produced leads who were interested in that specific service. Shortly thereafter, when Dr. Ajala acquired new aesthetics devices, Arbre de la Vie went to Spark for additional social media lead generation advertising campaigns to generate new business for their fat transfer, skin rejuvenation, and feminine wellness services. These campaigns resulted in almost 300 leads.
THE RESULTS
Arbre de la Vie immediately began receiving leads within hours of the campaign going live. Using the information and instructions provided during the lead conversion training sessions, Dr. Ajala’s staff was prepared to follow up with leads and convert them into consultations. The strategies allowed Dr. Ajala to reach new audiences. Through the partnership with Spark, Dr. Ajala received almost 300 leads within months of the campaign starting.
When launching the aesthetics division, Dr. Ajala purchased two devices. From the success of this new division, with the help of Spark marketing, three additional devices were purchased to provide an array of aesthetic services to clients.
Dr. Ajala was assisted with marketing initiatives to establish their new aesthetics division and increase the number of clients coming to the practice. Spark facilitated the planning and promotion of an open house launch event to feature their new aesthetics services. Within a few hours of the event, Dr. Ajala generated almost $10,000 worth of revenue and booked multiple consultations.
THE RESULTS
Arbre de la Vie immediately began receiving leads within hours of the campaign going live. Using the information and instructions provided during the lead conversion training sessions, Dr. Ajala’s staff was prepared to follow up with leads and convert them into consultations. The strategies allowed Dr. Ajala to reach new audiences. Through the partnership with Spark, Dr. Ajala received almost 300 leads within months of the campaign starting.
When launching the aesthetics division, Dr. Ajala purchased two devices. From the success of this new division, with the help of Spark marketing, three additional devices were purchased to provide an array of aesthetic services to clients.
Dr. Ajala was assisted with marketing initiatives to establish their new aesthetics division and increase the number of clients coming to the practice. Spark facilitated the planning and promotion of an open house launch event to feature their new aesthetics services. Within a few hours of the event, Dr. Ajala generated almost $10,000 worth of revenue and booked multiple consultations.
SERVICES
WITH SPARK FOR
GROWTH