ORGANIC SEARCH ISN’T JUST ABOUT HIGH RANKINGS
Search engines, consumer searching behaviors and search engine optimization have all changed. Today, thanks to smarter and more sophisticated algorithms, modern search engines have gotten better than ever at understanding, measuring and rewarding the kinds of factors that go into a great web experience for humans.
Today’s consumers have become more sophisticated which means that the way a practice approaches Search Engine Optimization must evolve as well. The expectation for content quality among consumers has raised and search engines have become very precise at understanding the intent behind search queries. This combination should lead marketers to one simple conclusion: if you want to rank well within search engines, you must appeal to your audience. Our methodology has been applied across hundreds of client internet marketing programs, helping to increase sales, leads and search visibility.