The Healing Sanctuary – Case Study

“Introducing a women’s health device in our competitive market was a challenge, however we had Spark as our secret weapon! Our account manager provided us with strategies and recommendations to help us stand out from the competition. We would absolutely recommend Spark if you want to work with the experts who can help your business grow.”

EXPERIENCE

Business since 2016

EXPERTISE

Traditional & Integrative Medical Clinic

LOCATION

Idaho Falls, ID

CASE PERIOD

Less than one year

EXPERIENCE

Business since 2016

EXPERTISE

Traditional & Integrative Medical Clinic

LOCATION

Idaho Falls, ID

CASE PERIOD

Less than one year

THE PROBLEM

The Healing Sanctuary specializes in various health modalities. They recently expanded their offerings to include cash-based services. Realizing the opportunities for this new revenue stream, The Healing Sanctuary invested in a new women’s health laser device. Dr. Jeffrey Baker and his team partnered with Spark to successfully market the new device. Their local market has multiple competitors who also offer women’s health services. With competition close to the practice, Dr. Baker needed to stand out and properly advertise these new services. Prior to beginning their partnership with Spark, a majority of their business had been from word of mouth referrals or local partnerships.

With the new device, The Healing Sanctuary needed additional support to ensure they were properly educating their current clientele, and new leads, about the available services being offered. The staff was trained so they would be capable of speaking confidently about the new services in a manner to convert leads into consultations.

THE PROBLEM

The Healing Sanctuary specializes in various health modalities. They recently expanded their offerings to include cash-based services. Realizing the opportunities for this new revenue stream, The Healing Sanctuary invested in a new women’s health laser device. Dr. Jeffrey Baker and his team partnered with Spark to successfully market the new device. Their local market has multiple competitors who also offer women’s health services. With competition close to the practice, Dr. Baker needed to stand out and properly advertise these new services. Prior to beginning their partnership with Spark, a majority of their business had been from word of mouth referrals or local partnerships.

With the new device, The Healing Sanctuary needed additional support to ensure they were properly educating their current clientele, and new leads, about the available services being offered. The staff was trained so they would be capable of speaking confidently about the new services in a manner to convert leads into consultations.

THE SOLUTION

To aid in the successful launch of their women’s health device, Spark provided a comprehensive consulting program. Initiatives focused on marketing to reach their internal base, staff training to ensure successful conversions and sales, and educational events to raise awareness/exposure.

Spark also partnered with Dr. Baker to develop a social media lead generation campaign. This campaign included targeted ads through Facebook and Instagram that reached thousands of social media users. Due to the sensitive nature of the treatment, Spark utilized marketing expertise and experience to create a campaign that reached the precise audience with competitive promotions and sensitive, treatment-related language. This campaign allowed Spark to promote Dr. Baker’s new women’s health services and produce leads.

THE SOLUTION

To aid in the successful launch of their women’s health device, Spark provided a comprehensive consulting program. Initiatives focused on marketing to reach their internal base, staff training to ensure successful conversions and sales, and educational events to raise awareness/exposure.

Spark also partnered with Dr. Baker to develop a social media lead generation campaign. This campaign included targeted ads through Facebook and Instagram that reached thousands of social media users. Due to the sensitive nature of the treatment, Spark utilized marketing expertise and experience to create a campaign that reached the precise audience with competitive promotions and sensitive, treatment-related language. This campaign allowed Spark to promote Dr. Baker’s new women’s health services and produce leads.

THE RESULTS

The social media lead generation campaign resulted in almost 60 leads and helped The Healing Sanctuary stand out from the competition. Using the guidance provided during lead conversion training sessions, Dr. Baker’s staff was prepared to follow up with leads and convert them into consultations. At the launch of their aesthetics division, Dr. Baker purchased only one aesthetic device. From the growing success of the aesthetics division, two additional devices have been purchased.

The Healing Sanctuary Web and Social Media Display

THE RESULTS

The social media lead generation campaign resulted in almost 60 leads and helped The Healing Sanctuary stand out from the competition. Using the guidance provided during lead conversion training sessions, Dr. Baker’s staff was prepared to follow up with leads and convert them into consultations. At the launch of their aesthetics division, Dr. Baker purchased only one aesthetic device. From the growing success of the aesthetics division, two additional devices have been purchased.

SERVICES

Spark Consulting

WITH SPARK FOR

Less than one year

GROWTH

91% INCREASE IN NEW LEADS

SERVICES

Spark Consulting

WITH SPARK FOR

Less than one year

GROWTH

91% INCREASE IN NEW LEADS