Marketing your OBGYN services isn’t that much different from marketing a normal business. The real challenge is helping it stand out from other clinics and to reach your intended clients.
You also have to take note of the current trends, where your customers are, and how you can reach out to them.
Today, though, digital marketing is the priority, and it should be for you, too.
Did you know that most consumers research before spending? What does this mean for you and how can this fact help you market yourself?
Well, read below to see why this figure is significant and what steps you can take to reach out to consumers. Learn other ways to market yourself outside of the internet, as well.
1. Establish an Online Presence
Today’s consumers are research-addicts, thanks to the ease of access to the internet. About 82% research online first before buying a product or a service, which is you need an online presence.
This means having a professional, well-designed website. Note that the website is a representation of you and your practice.
How patients see it will play into how they will see you. For that reason, it must be clean, navigable, and easy on the eyes.
You may have to hire a professional to do this for you, as you want someone with knowledge on the recent trends. It must also be live 24/7, so you’ll want an expert to handle the technical aspects of your website, as well.
Aside from a website, you must also have a profile on social platforms, including Facebook and LinkedIn, which is crucial as you can showcase your experience there, and you can connect with other professionals, too. The former is more for the customers; there, you can share updates, post announcements, and such.
2. Create Content on Your OBGYN Website
Having a website with your contact numbers, schedule, and location isn’t enough, though. You need people to find it when they search for OBGYN services, and for that you need SEO.
One of the best SEO strategies is to create content in the form of blog posts. In the blog section of your website, you can post articles related to your practice.
With a good choice of keywords and optimization, you can then get your posts to the top of the search results. This will allow consumers to find you before other OBGYN doctors when they search for a particular keyword.
Google especially likes websites that post regular updates, so make sure to post at least once a week. Make sure that it’s high-quality, too, with correct grammar and a good structure. Make it informative and valuable, something that will add knowledge to the readers.
Otherwise, patients won’t be too keen on getting your services and Google won’t show you on top of the search results.
3. Track and Share Feedbacks
As we’ve mentioned earlier, consumers like doing research, and if they read a lot of good reviews about a product or a service, this will compel them to try it out. Scour Google every now and then to see if there are reviews and feedbacks about you.
Make sure to share those patient experiences on your website or social media account. This will make it easy for future patients to see them. Of course, don’t forget to ask for permission from the owner of that review first.
This has the added benefit of seeing if your patients have had a problem with their experience in your clinic. This should allow you to identify the problem, rectify it, and then improve your services for future patients.
4. Use Social Media to Connect with Patients
About 68% of Americans use Facebook, and this doesn’t include those who use other social platforms like Twitter, Snapchat, and Instagram. This makes social media a perfect place to connect with people at a place they’re already in. These channels allow you to chat with them, share announcements, and such.
Also, posting regular updates will help you stay on the minds of your customers, increasing brand awareness. The moment they think they’ll need an OB doctor, they’ll come looking for you.
Social media is also a great place to post reviews and to get reviews. Facebook, in particular, allows patients to post reviews of your business page. Other customers will then see them on top of your posts.
5. Participate in Community Events
As someone who’s in the medical field, you need to show people that you care. One way to prove this is to look for local and community events and then get involved with your staff. You can donate, sponsor, and show up in charity events. Although your main goal should be to help other people, it doesn’t hurt that you’re getting extra exposure.
These events should be close to your heart, something you’re passionate about. Still, you should also consider which events your patients are likely to go to.
6. Give Gifts with Your Brand on Them
Your current patients can bring in new ones, too, by word of mouth. You can wait for that to happen or you can accelerate the process by giving out gifts to your patients.
It doesn’t have to be expensive, it can be something as simple as notepads, pens, or other items that they can use. You can also give t-shirts, calendars, water bottles, and such on special events like the holidays or your anniversary.
Not only will your patients appreciate the gesture, but this will also get your brand out there. You gain exposure every time they use your branded gift, so make sure it’s usable for a long time.
Other people may get to see it. Even if they don’t convert into a customer right away, it will increase their awareness of your practice.
Get Help From a Professional
These tips should help a beginning OBGYN doctor to establish and market themselves to future patients. If you need more help, however, we’re here to boost your strategy with our medical marketing knowledge. Contact us today and let’s discuss how you can boost your online presence and gain more patients.