With over 800,000 doctors in the US, how do you set yourself apart from everyone else? Of course, there are doctors in your city, but doctors outside of your city are becoming competition.
What can you do about it?
Hello, physicians marketing.
Learning medical marketing and how to get people to choose you over everyone else available will allow your practice to thrive. Continue reading this article to learn more about marketing for physicians.
TOP TIPS FOR PHYSICIANS MARKETING
By 2020, the percentage of doctors is expected to rise by 23% so learning these marketing techniques now will allow you to stay competitive. If you’re trying to market with out of date strategies, your practice may be in trouble.
1. EDUCATIONAL RESOURCES
Showing your patients that you know what you’re doing is one of the best ways you can market. Educational resources are a great form of content marketing.
You can put together simple guides, blog posts, whitepapers and more to get attention and respect from potential patients. Creating these resources won’t be difficult for you since you already have the knowledge. You may need to get help with implementing the strategy and organizing the information.
We help doctors put content marketing plans together all of the time and have had amazing results across the board.
Your potential clients want to know if they will get good communication when they become a patient. One of the pet peeves of many patients is that their doctor’s office does not get back to them in a timely manner.
To use communication in your marketing, you could showcase a patient review about your awesome communication. You may also write an article about improving communication between doctors and patients to show what you do in your office to communicate well.
Developing trust with your future patients is a must. You wouldn’t have someone work on your car or house without trusting them, and you definitely shouldn’t have a doctor you don’t trust.
You can develop trust in multiple ways online. Using video is a good strategy because people get used to your voice, face and the way you communicate.
Educational content goes a long way to creating trust. When you marry all of the strategies together, you’ll be well on your way to building trust for your practice and your services.
4. EASY TO ACCESS LOCATION
While you aren’t able to move your location to be closer to your patients, you can market to the people near you. Putting together a marketing plan to attract local patients means you can offer them an easy to access location.
If you don’t market to people in your area, even if you think they know about your practice – you’re missing out. Even if people in your area know about your practice, that doesn’t mean they understand what you offer and why they should come to you for your medical needs.
Showcase the benefits of your practice and tie in the easy to access location to make it an even better deal for them.
5. BEDSIDE MANNER
One of the major things people look for when selecting a doctor is bedside manner. If your bedside manner needs some help – go to classes, learn how to communicate and work with people. Making people feel calm and at ease is important if you want to keep the clients you gain.
You can also use bedside manner in your marketing. Let people know how they will be treated when they come into your practice.
6. ONLINE REPUTATION
Google your website, look on Yelp and other review sites. You may be surprised to see that you don’t have any reviews or only a few reviews. If you don’t have a strategy to get people to leave reviews, they often don’t think about doing it.
Understanding reputation management is a must when you want to attract people to your practice through the internet. When people find you through a friend or family member, they have a personal link to build their trust. When people find you online, they don’t have that and reviews are the next best thing.
SEO stands for search engine optimization. Search engine optimization is when you optimize your website and specific pages or posts to rank in the search engines for a term.
Ranking a page means that it is going to show up in the search engines when people type in a query.
SEO is one of the most important parts of your online marketing since it can bring results for years to come. While it might take a few months to gain traction and get the attention you want through SEO, it will allow you to get visitors even when you’re not working on your site.
8. SOCIAL MEDIA
Social media is a great place to promote your educational resources. Depending on the platform, you might want to share information that is a little more light instead of content that makes people think too hard.
Often, people are on social media because they want to get away from a challenge. If you can offer them a helpful resource that will allow them to work toward a result that they want, they are likely to take some time to read what you have to say.
9. SEARCH ENGINE MARKETING
Search engine marketing through PPC is another way to get more people to see your website and visit your practice. PPC stands for pay per click. You can pay for each visitor that comes to your website, and if no one clicks your ad, you don’t have to pay.
GETTING THE ATTENTION YOUR PRACTICE NEEDS
Physicians marketing can give you the results you need when done properly. There are good ways to market and ways that are not effective.
Our marketing company offers a full suite of services that can help you achieve your goals. If you’re ready to get the attention and patients your practice needs, contact us today.