Does SEO matter for your med spa?
Let’s put the question another way. Would you like more high-quality business that doesn’t come from repeat and referrals?
That’s what a good SEO campaign can do for your business. SEO can help any type of local business, med spas included.
Read on to find out the top tips that you can use to climb higher in search results.
1. UNDERSTAND SEARCH INTENT
Google is trying to provide users with the most relevant search results possible. The company’s goal is to completely understand the intent of the user when they search for different things.
These various intents are broken down into micro-moments. The micro-moments are where people are researching services that you might offer, they’re looking for med spas near them, and they’re ready to book an appointment.
When you understand what the intent is of your audience, you can align your content with each intent, taking your potential clients on a journey to get them to become loyal clients.
2. CLEAN UP DIRECTORY LISTINGS
One of the ways that you’ll appear in search results is through directory listings. Google has its own directory, as well as Yelp, Bing, Angie’s List, the Better Business Bureau and more.
One thing that you need to do is look at all of these directories and make sure that your information is listed and correct.
Inaccurate listings can lead to confusion for your potential customers and search engines. That can hurt your search rankings.
If you haven’t paid attention to directory listings, then you need to go to Google Business and Bing Places and fill out your directory listing now.
You’ll want to upload photos of your med spa, highlight the services that you offer, and let people know how your med spa is different from other med spas in the area.
3. YOU CAN’T AFFORD A BAD REPUTATION
When people search for a med spa or any product or service, they will look at the reviews. They won’t just look at them, but they’ll make a buying decision based on those reviews. Your online reputation has a dramatic effect on people searching for med spas online.
Online reviews have become an important part in your SEO strategy because search engines are looking to provide relevant information that their users want.
They’re less likely to show businesses that have a lot of negative reviews and will rank the businesses with more positive reviews towards the top.
Your job in SEO is to make the decision easier for potential clients to book an appointment with your med spa. Give them confidence that your business does great work by asking your clients to leave positive reviews on Google.
4. PUT YOURSELF IN YOUR CLIENTS’ SHOES
You already know about user intent. Let’s take is a step further and make sure your content is aligned with how people search for your services.
For example, if one of your main services is Botox treatments, how will people search for it? In the early stage of the buying process, they might “look up the benefits of Botox.” Later on, they may look for “Botox services near me.”
The content on your website should relate to each step of the buying process. Think about how your customers will search for information and write those search terms down. You’ll want to make sure they’re on your website.
5. BE READY FOR MOBILE
Google’s micro-moments are defined as a moment when you think of something no matter where you are, pick up your phone and look it up.
Most people will call that a distraction. Yet, that’s how people are searching for information. They think of something in the middle of a moment, and they’ll look it up.
More and more, they’re doing this search on mobile devices, which is why your website needs to be mobile friendly.
Google recognizes this and is emphasizing mobile-friendly sites in search results.
6. USE STRUCTURED DATA ON YOUR WEBSITE
As Google is using artificial intelligence more and more to run the search engine, the company is relying on developers to tell the search engine what the website is about.
You don’t have to be a developer to do this, but it’s an important SEO tip. Google is starting to combine user intent along with the context of the website to provide search results.
You can provide that content with HTML tags in your site. You can read more about structured data directly from Google.
7. STAY UP TO DATE
If there’s one certainty with SEO, it’s that it will change. Google frequently rolls out updates and you want to be sure that you can respond to them.
Not only that but how people search for information is changing. People have moved from searching on desktops to mobile devices. The next frontier in local search will be voice search. Will your business be ready?
8. GIVE USERS A GREAT WEBSITE EXPERIENCE
SEO can drive traffic to your site, but it’s really what you do with that traffic that really matters. You may have earned that click, but if your website takes more than two seconds to load, you’ve lost about half of your traffic.
They will look elsewhere for what they need.
Also, keep in mind that your website is a part of the buying process. They may not be ready to call right away. You’ll want to set up your website so you capture email addresses and then use email marketing to get them to schedule an appointment later.
SEO CAN WORK FOR YOUR MED SPA
If you’re looking for ways to get in front of potential clients, look no further than SEO. The way that people look for information has changed over the years.
If they have a question or need to research a service, they’ll go online. They’ll look for a med spa near them, check out the reviews, and decide to book an appointment.
By not investing in SEO for your med spa business, you’re essentially giving your potential customers to your competition. On average, we deliver a 78% rise in search results and a 570% return on investment for our clients. Contact us to find out how we can help your practice.